MEDIA | SKYWARD
Unauthorized use of images and text in the materials is prohibited.
Media PR
The JAL Group in-flight magazine, read by approx. 2.9 million passengers monthly.
［Potential monthly readers1］
Domestic flights, approx. 2,510,000 passengers; international flights, approx. 360,000 passengers
1. Monthly average from JAL monthly reports for fiscal 2022.
*The number of copies published is not announced since a feature of in-flight magazines is that the same issue is read multiple times by seated passengers.
[Main Content]
Overseas feature, domestic feature, interviews, columns, essays, JAL Group information, flight route maps, etc.
Media Overview
Booking deadline: 65 days prior to publication
Submission deadline: around 25 days prior to publication
| Form of publication | Monthly (placed in-flight from the first to the last day of every month; published on the 27th of the previous month)2 |
|---|---|
| Distribution method | Seat pockets on JAL Group flights3 |
| Dimensions | H 280 mm × W 210 mm, thermally activated binding, all-color (four-color offset printing) |
2. The first and last dates on which the magazine is placed in-flight may change slightly due to the state of preparation of aircraft.
3. It may not be placed on some flights due to the flight schedule or state of preparation of aircraft, etc.
Advertising rates
[Japanese page-based advertisements] *Full Page will be abolished from May issue 2024.
| Space | Listing fee (In yen excluding tax) | Size
H×W (mm) |
||
|---|---|---|---|---|
| Domestic Edition | International Edition | Dual Edition | ||
| Inside Front Cover DPS | ￥2,900,000 | ￥2,350,000 | ￥4,550,000 | 280×420 |
| 2nd DPS after IFC DPS | ― | ― | ￥4,400,000 | 280×420 |
| FP, Facing Content | ￥1,600,000 | ￥1,250,000 | ￥2,600,000 | 280×210 |
| FP, Facing Editorial | ￥1,550,000 | ￥1,200,000 | ￥2,350,000 | 280×210 |
| Full Page (FP) | ￥1,400,000 | ￥1,100,000 | ￥2,150,000 | 280×210 |
| DPS | ￥2,650,000 | ￥2,150,000 | ￥4,150,000 | 280×420 |
| Back Cover | ￥2,250,000 | ￥1,800,000 | ― | 280×200 |
[Foreign language-based advertisements]
| Space | Listing fee (In yen excluding tax) | Size H×W (mm) |
||
|---|---|---|---|---|
| Domestic Edition | International Edition | Dual Edition | ||
| Inside Back Cover | ￥1,250,000 | ￥1,250,000 | ￥2,300,000 | 280×210 |
| Full Page (FP) | ￥1,100,000 | ￥1,100,000 | ￥2,000,000 | 280×210 |
*In principle, we will create space for 2nd DPS after IFC DPS only for magazines that have both a domestic and international edition.
*For full page（FP），it is not possible to specify the facing page.
*Foreign language pages are in English or Simplified Chinese.
Page Image
Skyward is made available in both a domestic edition and an international edition.
Points to note regarding advertising and promotion
- For all media avertising, we will perform examination of your company (advertiser), the product and the expression used (ad content). Your understandig is greatly appreciated.
- We may be unable to accept advertisements from organizations that compete with the business operations of the JAL Group and its affiliates (also includes information from organizations other than JAL Group airlines).
- JAL media is media that communicates as part of the airline’s customer service. Therefore, we may not be able to accept any content or visual images that could cause a sense of anxiety or discomfort to our customers or put them at a disadvantage.
- Advertising media and services carried out in restricted areas and in aircraft at an airport must comply with a variety of terms and conditions based on the Airport Law and Aviation Law. Your understanding is greatly appreciated.
- Please contact us for details of restrictions on industries we can handle advertising for, products, and expressions used. In addition, please contact us at the production stage to inquire about the contents of the original document.
- The first and last dates on which the each media is placed in-flight may change slightly due to the state of preparation of aircraft.
- We may be unable to implement the media service due to unavoidable reasons such as bad weather or force majeure. Your understanding is greatly appreciated.
- We cannot provide a discount or repayment in the event of suspended service or a reduction in the number of scheduled flights, which will be caused by inevitable events.
- In principle, you cannot cancel your application once you have submitted it. A cancellation charge will apply in the unlikely event that an application is canceled. Your understanding is greatly appreciated.
- We cannot accept request of flight routes or classes to advertise on.
- We don’t have a restriction on the number of companies per industry for every advertising menu.
- We require advance payment for the first booking.
- Every advertising menu are a term contract. We cannot provide a discount or repayment due to increases or decreases in operated flight.
Points to note regarding advertising and promotion
Inquiries Applications
- Americas (Eastern / Western US & Hawaii Islands)
[NYC / Eastern US] World Media, Inc. / TEL: 1 212 244 5610 / www.worldmediaonline.com
[HNL] PacRim Marketing Group Inc. / TEL: 1 808 949 4592 / www.pacrimmarketing.com
[HNL] Lighthouse Hawaii / TEL: 1 808 926 0022 / lighthouse-hawaii.com
- Europe (Europe)
[LON] IMM International, UK Brand / TEL: 44 203 585 1300 / www.imm-international.com
[PAR] Inflight Media Marketing France / TEL: 33 1 4013 7901 / www.imm-international.com
[GVA] Inflight Media Marketing, AG / TEL: 41 22 310 80 51 / www.imm-international.com
[ITA] Inflight Media Marketing International SARL / TEL: 39 02 46712521 / www.imm-international.com
[ESP] IMM Spain / TEL:34 91 57 67 895 / www.imm-international.com
- Asia (excluding Japan)
[SEL] First Media Service Corp. / TEL: 82 2 363 3591
[TPE] TOP TAIWAN MEDIA FACTORY / TEL: 886 2 2368 9128 / https://toptaiwanmedia.web.fc2.com
[SHA] NewBase Rui Shi（Shanghai）Advertising Co., Ltd. / TEL: 86 21 6141 3871 / www.thenewbase.com
[SHA] Jalux Shanghai Co., Ltd. / TEL: 86 21 34060663 / www.sh.jalux.com
[HKG] IMM Asia HK Ltd. / TEL: 852 2639 3635 / www.imm-international.com
[BKK] NewBase Thailand Ltd. / TEL: 91 9915037607 / www.newbase360.com
[BKK] JPP Thailand Ltd. / TEL: 66 02 051 4694
[SIN] NewBase Content Pte. Ltd. / TEL: 65 9632 2205/ www.newbase360.com
[SIN] Spafax Airline Network Pte. Ltd. / TEL: 65 6531 2682 / www.spafax.com
[IDN] Jet Set Media / TEL: 65 8189 4783
[BOM] Mediascope Representation India LLP / TEL: 91 22 68468500 / www.zaubacorp.com/company/MEDIASCOPE-REPRESENTATION-INDIA-LLP/AAI-3767