Advertising Sales

Japan Airlines (JAL) Media Information.

The JAL Group’s network is both Japan-wide and worldwide.
We have a variety of advertising media targeting JAL Group customers, who annually number over 34.85 million passengers for domestic flights and over 9.12 million passengers for international flights.1 We invite you to use these media as part of your promotional efforts.

1. Overwhelming Reach
We can appeal to over 2.90 million domestic passengers per month and over 760,000 international passengers per month. 2
2. JAL’s Brand Power
The JAL brand is a guarantee of customer confidence. On international routes we are No. 1 in terms of the “customor satisfaction” and “reuse intention” rate.3 The effectiveness of the advertising will further improve with repeated placements.
3. Ability to Reach Business Leaders
The main customers of JAL are males aged 40 to 50 and females aged 30 to 40, which are the generations that lead consumption. In addition, approx. 30% have an annual income of 10 million yen or more.4
4. Ability to Get Your Message Across to the Advertising Target
Effective appeals can be made according to customers’ travel behaviors, such as whether their travel is domestic or foreign, for business or travel, and the periods at which they use JAL.
5. Ongoing Ability to Develop Advertising
We propose an integrated advertising campaign that starts from the time customers leave their home, covers the time they are in the departure airport, the time they are in-flight, and continues up until they reach the destination airport.

1. Annual totals from JAL monthly reports for fiscal 2018./2. Monthly average from JAL monthly reports for fiscal 2018./3. JCSI (Japan Version of Customer Satisfaction Index) for fiscal 2017./4. Research by JAL.

List of Types of Advertising Media & Vital Points

  • Print media
  • Video media

Home

Home

  • AGORA

    The JAL Card-holders’ magazine, home-delivered to over 900,000 top executives monthly.

Airport

Airport

  • AGORA(Some airport lounges)

    The JAL Card-holders’ magazine, home-delivered to over 900,000 top executives monthly.

In-flight

Domestic flightDomestic flight

  • SKYWARD

    The JAL Group in-flight magazine, read by approx. 3.66 million passengers monthly.

International flightInternational flight

  • SKYWARD

    The JAL Group in-flight magazine, read by approx. 3.66 million passengers monthly.

  • AGORA(First-class seats)

    The JAL Card-holders’ magazine, home-delivered to over 900,000 top executives monthly.

  • JAL Mooove!

    Always found in the seat pocket of JAL’s international flights, it contains in-flight entertainment information.

  • CF before movies

    Outstanding Target Reach Get your message across before program that movies that most customers will watch.

  • CF before videos

    A Numerous Video Programs. JAL is capable of reaching target markets through advertising platforms for foreign passangers visiting to Japan aslo.

  • Promotional Program

    1 dedicated channel per company On the Promotion Channel you can employ your own unique PR.



Inquiries Applications

  • ●Americas (Eastern / Western US & Hawaii Islands)
    [NYC / Eastern US] World Media, Inc. / TEL: 1 212 244 5610 / www.worldmediaonline.com
    [HNL] PacRim Marketing Group Inc. / TEL: 1 808 949 4592 / www.pacrimmarketing.com
    [HNL] Lighthouse Hawaii / TEL: 1 808 926 0022 / lighthouse-hawaii.com
  • ●Europe (Europe)
    [LON] IMM International, UK Brand / TEL: 44 203 585 1300 / www.imm-international.com
    [PAR] Inflight Media Marketing France / TEL: 33 1 4013 7901 / www.imm-international.com
    [GVA] Inflight Media Marketing, AG / TEL: 41 22 310 80 51 / www.imm-international.com
    [ITA] Inflight Media Marketing International SARL / TEL: 39 02 46712521 / www.imm-international.com
  • ●Asia (excluding Japan)
    [SEL] First Media Service Corp. / TEL: 82 2 363 3591
    [TPE] TOP TAIWAN MEDIA FACTORY / TEL: 886 2 2371 1838 / www.top-taiwan.com
    [SHA] NewBase Rui Shi(Shanghai)Advertising Co., Ltd. / TEL: 86 21 6141 3871 / www.thenewbase.com
    [SHA] Jalux Shanghai Co., Ltd. / TEL: 86 21 34060663 / www.sh.jalux.com
    [HKG] IMM Asia HK Ltd. / TEL: 852 2639 3635 / www.imm-international.com
    [BKK] NewBase Thailand Ltd. / TEL: 66 2 252 3970-3 / www.thenewbase.com/thailand
    [BKK] JPP Thailand Ltd. / TEL: 66 02 051 4694
    [SIN] NewBase Content Pte. Ltd. / TEL: 65 6735 8681 / www.thenewbase.com/singapore
    [SIN] Spafax Airline Network Pte. Ltd. / TEL: 65 6531 2682 / www.spafax.com
    [IDN] Jet Set Media / TEL: 65 6260 3585
    [BOM] Mediascope Representation India LLP / TEL: 91 22 68468500 / www.zaubacorp.com/company/MEDIASCOPE-REPRESENTATION-INDIA-LLP/AAI-3767