Advertising Sales

Japan Airlines (JAL) Media Information.

The JAL Group’s network is both Japan-wide and worldwide.
We have a variety of advertising media targeting JAL Group passengers. The monthly number is about 2,510,000 for Domestic flights and about 360,000 for International flights.1 We invite you to use these media as part of your promotional efforts.

FULL VERSION
FULL VERSION
You can check all the advertising media we offer in one document.
DETAILED VERSION
DETAILED VERSION
You can check indivisual details of the advertising media.
  • JAL Group Media
  • SKYWARD＋
*Unauthorized use of images and text in the materials is prohibited.
1. Overwhelming Reach
We can appeal to over 2,510,0001 domestic passengers per month and over 360,0001 international passengers per month.
2. JAL’s Brand Power
The JAL brand is a guarantee of customer confidence. On international routes we are No. 1 in terms of the “customor satisfaction” and “reuse intention” rate.2 The effectiveness of the advertising will further improve with repeated placements.
3. Ability to Reach Business Leaders
The main customers of JAL are males aged 40 to 50 and females aged 30 to 40, which are the generations that lead consumption. In addition, approx. 30% have an annual income of 10 million yen or more.3
4. Ability to Get Your Message Across to the Advertising Target
Effective appeals can be made according to customers’ travel behaviors, such as whether their travel is domestic or foreign, for business or travel, and the periods at which they use JAL.
5. Ongoing Ability to Develop Advertising
We propose an integrated advertising campaign that starts from the time customers leave their home, covers the time they are in the departure airport, the time they are in-flight, and continues up until they reach the destination airport.

1. Monthly average from JAL monthly reports for fiscal 2022.／2. JCSI (Japan Version of Customer Satisfaction Index) for fiscal 2017.／3. Research by JAL.

List of Types of Advertising Media & Vital Points

  • Print media
  • Video media
  • Web media

You can scroll

left and right.

Home

  • SKYWARD＋

    In addition to selected back issues of the in-flight magazine SKYWARD, SKYWARD+ features exclusive original articles.

Airport
You can scroll left and right.

  • SKYWARD＋

    In addition to selected back issues of the in-flight magazine SKYWARD, SKYWARD+ features exclusive original articles.

In-flight
You can scroll left and right.

Domestic flight

  • SKYWARD

    The JAL Group in-flight magazine, read by approx. 251 million passengers monthly.

  • CF before movies [Domestic flights]

    Outstanding Target Reach
    Get your message across before program that movies that many customers will watch.

  • CF before videos [Domestic flights]

    Commercials appearing before video programs that include an abundance of titles such as domestic travel programs can appeal to people visiting Japan.

  • Front monitor commercials (Domestic flights)

    Appeal to many customers by showing a commercial within JAL original program on the monitors at the front of the cabin aisle.

  • SKYWARD＋(When connected to Wi-Fi)

    In addition to selected back issues of the in-flight magazine SKYWARD, SKYWARD+ features exclusive original articles.

International flight

  • SKYWARD

    The JAL Group in-flight magazine, read by approx. 360,000 passengers monthly.

  • CF before movies [International flights]

    Outstanding Target Reach Get your message across before program that movies that most customers will watch.

  • CF before videos [International flights]

    A Numerous Video Programs. JAL is capable of reaching target markets through advertising platforms for foreign passangers visiting to Japan aslo.


Inquiries Applications

  • ●Americas (Eastern / Western US & Hawaii Islands)
    [NYC / Eastern US] World Media, Inc. / TEL: 1 212 244 5610 / www.worldmediaonline.com
    [HNL] PacRim Marketing Group Inc. / TEL: 1 808 949 4592 / www.pacrimmarketing.com
    [HNL] Lighthouse Hawaii / TEL: 1 808 926 0022 / lighthouse-hawaii.com
  • ●Europe (Europe)
    [LON] IMM International, UK Brand / TEL: 44 203 585 1300 / www.imm-international.com
    [PAR] Inflight Media Marketing France / TEL: 33 1 4013 7901 / www.imm-international.com
    [GVA] Inflight Media Marketing, AG / TEL: 41 22 310 80 51 / www.imm-international.com
    [ITA] Inflight Media Marketing International SARL / TEL: 39 02 46712521 / www.imm-international.com
  • ●Asia (excluding Japan)
    [SEL] First Media Service Corp. / TEL: 82 2 363 3591
    [TPE] TOP TAIWAN MEDIA FACTORY / TEL: 886 2 2368 9128 / https://toptaiwanmedia.web.fc2.com
    [SHA] NewBase Rui Shi（Shanghai）Advertising Co., Ltd. / TEL: 86 21 6141 3871 / www.thenewbase.com
    [SHA] Jalux Shanghai Co., Ltd. / TEL: 86 21 34060663 / www.sh.jalux.com
    [HKG] IMM Asia HK Ltd. / TEL: 852 2639 3635 / www.imm-international.com
    [BKK] NewBase Thailand Ltd. / TEL: 91 9915037607 / www.newbase360.com
    [BKK] JPP Thailand Ltd. / TEL: 66 02 051 4694
    [SIN] NewBase Content Pte. Ltd. / TEL: 65 9632 2205/ www.newbase360.com
    [SIN] Spafax Airline Network Pte. Ltd. / TEL: 65 6531 2682 / www.spafax.com
    [IDN] Jet Set Media / TEL: 65 8189 4783
    [BOM] Mediascope Representation India LLP / TEL: 91 22 68468500 / www.zaubacorp.com/company/MEDIASCOPE-REPRESENTATION-INDIA-LLP/AAI-3767